Our cookies policy describes how we use cookies and how to disable them. Google Ads Is Shelving Broad Match Modified, What Gives? Last year, Terri and … Restaurants have special festive menus and the population is granted 2 days off from work and school! Fifth, introduce some Lunar New Year superstitions to shed more light on the festival. Moreover, more than 1 million netizens engaged in the discussion. This would allow you to engage with a more diverse group of customers. Fourth, showcase content about office Lunar New Year celebrations. They are known for being able to enhance brand awareness using their own positive experiences and engaging with their followers. So make sure you make use of the Lunar New Year celebrations to engage with your followers. Launching new chinese new year social media campaigns to tie in with the Lunar New Year can foster a more powerful emotional connection that sells more products. It can be the social media equivalent of receiving a well stuffed red envelope. Inspired by true events, this story from RHB celebrates the dreams one can achieve in life not only by believing in oneself but also because of the support from loved ones. Leverage Social Media. Check your email for a confirmation message. Sign-up to receive the latest offers and news. Download Social Media Report Template Following the lunar calendar, Chinese New Year 2019 falls on February 5 and signals the start of a new animal’s zodiac year — the Year of the Pig. Easily Run New Year Campaigns on Social Media Using Rignite. AirBnb’s Chinese New Year campaign. The video, published on Singtel’s YouTube page in early January, now has over 5M views and some people crying in the comment section. Since 2019 is the year of the pig, try incorporating pig puns to tickle your audience’s funny bone and also get them in the mood for celebrations. Be sure to have a campaign or two for each of your main holiday season goals. Get in touch with leading micro-influencers in your country and get them to review your Lunar New Year products. For instance, describe how it is a tradition for Chinese families to host reunion dinners on the eve of Lunar New Year. But have you thought about hosting a Twitter Giveaway? The seven-minute film attempts to remind us how times have changed and sometimes, all we need is a taste of home. luxury bags from Gucci, LV, and LongChamp, 485 Lexington Avenue, Floor 26th, NY, NY 10017, 1 Wallich Street, Guoco Tower #09-01, Singapore 078881. For many, it’s the only time of the year … to get more likes, comments and followers for your brand’s. It’s 2019 and social media is changing – this means that if you want to stay ahead of the game and earn a fortune this festive season, then you ought to start rethinking and replanning your Chinese New Year social media campaigns. It touched the culture and traditions, linking the storyboard to Chinese New Year. We’ve done our research on the leading local micro-influencers in 2019, click here to learn more. LIZHI INC. Feb 10, 2021, 06:00 ET ... an audio-based social … Try Social … For marketers, it is also that time of the year to get creative on social media and showcase our brands with top-notch Chinese New Year marketing campaigns. Chinese New Year Twitter Giveaways to boost engagement and online presence. Whether you are tossing Yu Sheng (Cantonese raw fish salad) or simply stocking your office pantry with pineapple tarts or bak kwa (barbecue pork), showing the latest happenings in your office exhibits your company culture and welfare initiatives. Following the lunar calendar, Chinese New Year 2019 falls on February 5 and signals the start of a new animal’s zodiac year — the Year of the Pig. A feel-good and entertaining CNY special from Samsung Malaysia as Grandma learns to take a selfie! LIZHI Launches Special Podcast Campaigns With KOLs to Celebrate Chinese New Year News provided by. Let us know your favorite New Years social media campaigns in the comments—we might feature them in next year's piece! We will also look at demographics and the role of social media in China. In addition, being overly professional could give off the impression that your team lacks a sense of humour. If you’re interested in joining the growing Chinese New Year chatter, you still can with these hashtags: Christine is a member of the Marketing team. The WeChat social network is among the most popular with the Chinese community, as are QZone, Sina Weibo and nearly half a dozen others. So social media campaigns that tap into this holiday spirit stand to achieve tremendous marketing gains. Tweet. While reusing these themes for your Chinese New Year social media campaign this year might be an effective means of skyrocketing your brand awareness across platforms like Facebook, Instagram and LinkedIn, you will have to go an extra mile to stand out among your competitors. An environment like this requires persistence to understand the needs and wants of Chinese consumers, plan and execute engaging campaigns. If you thought influencer marketing was overrated, you are not completely wrong. the top 5 social media campaigns that you can host on your social media channels for the upcoming year. By looking at this emoji cloud from those mentions, we can see that people are excited to see their favorite brands ‘pig out’ with stylish Year of Pig prints everywhere from the new Starbucks mugs, to make-up products, to luxury bags from Gucci, LV, and LongChamp. Lunar New Year, or Chinese New Year, is coming up on 5th and 6th February 2019! #TogetherWeProgress. If you want to venture into Instagram Stories, we have some ideas to jazz up your Instagram Stories content. Source: The Drum, Airbnb Chinese New Year campaign. To receive the Vogue Business China Edit, sign up here. Adidas in China and Shanghai advertising agency Hypemaker created a festive and fast-paced short film. You can use social media to get your customers excited about your brand in 2021. On the other hand, puns are humorous and witty. The Chinese New Year campaigns of 2019 – the best and the worst. A landmark survey of the Chinese-Australian community has found nearly one in five have been physically threatened or attacked in the past year because of their Chinese … 7 Crucial Lessons We Can Learn from Netflix’s Marketing Model, Will Google Leave Australia? Here is an update of last year’s article with the new popular social media sites and apps in China. While New Year celebrations are officially over, those of us in Asia are still relishing the holiday vibes with Chinese New Year (CNY) just around the corner. While Lanvin relied on Chinese celebrities to generate media buzz, Moschino built around a CNY narrative based on its Year of the Ox capsule collection and an associated ox cartoon character. Since many people have travel plans over those two weeks, they start shopping early on. And there you have it: the top 6 New Years social media campaigns. Keeping your brand fresh takes a whole lot more than merely updating your social media platforms regularly – particularly during any festive season. In addition, doing so could also improve your brand image and showcase your company’s ability to manage and attract diverse customers. Need a great social media management tool for 2019? YouTube SEO: How to Make Your Videos Rank Higher on YouTube, snacking on Lunar New Year Goodies (eg. This is where micro-influencers come in. [Podcast] Chinese New Year: Innovative brand campaigns and shifting consumer behaviour Mintel News For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts. Even though Lunar New Year is a Chinese festival, it is important for your brand reputation to have a Chinese New Year social media campaign which resonates with customers of various nationalities and ethnic groups. The Chinese New Year might start 25 January, but your marketing campaigns should begin long before that. Social media is definitely one place where you cannot miss out on marketing. Don’t afraid to get innovative and unconventional with your content. Data Source: Daxue Consulting, The 10 most epic China marketing campaigns of 2020, Apple’s New Year’s campaign. Let’s get it started. Share. Today, Chinese New Year’s is celebrated not only in Asia but all over the world over. After all, you have to be different and unique in order to shine in your own way. 1. Want to save serious dollars on your digital marketing budget? Alternatively, for an instant chat, please call +65 6270 2193, Trends in Chinese New Year Social Media over the Years, 6 Witty But Effective Ideas for The Year of the Pig, May Your Year Be Filled with Prosperity and Happiness, Of Prosperity and Business: 5 Industries that Prosper During Chinese New Year, A Champion’s Guide to Slaying his 2019 Valentine’s Day Marketing Campaign. Share. Chinese New Year Festival Tips and Examples. Pin 1. Download and start saving hundreds today! |. CNY is hugely celebrated all over the world. I bookmarked the site. However, before making any decisions, businesses should understand China more and the traditions associated with Chinese New Year. First Page Calvin Klein and Gucci topped consumer search growth on popular social media app WeChat in the lead up to the crucial Chinese New Year holiday, according to the latest data from the Vogue Business Index. Before you kick off your Chinese New Year social media campaigns, make sure you understand what it’s all about. Keep reading! You would find that giveaways would enable you to earn significant returns on your investment. As the social media landscape evolves, you need to stay close to the latest updates of the platforms. With all these engagements and feels, Chinese New Year is proving to be a very important time of the year for brands to go all out with memorable marketing campaigns a la Super Bowl. . We have listed 6 creative but powerful social media ideas based on the aforementioned themes that would help your brand awareness grow amidst the festivities during the year of the Pig. used by the experts in our free report. New Year New Social Media Campaign from Media Prima In Malaysia, Media Prima, one of the country’s largest media platforms has launched its VERY GOAT social media campaign. GSK Asia pays a tribute to family and most especially to all the mama’s out there who are always going the extra mile to make family reunions extra special. Does your brand have many Twitter followers? Lonely Planet India shared a cultural creative, Mother Dairy’s approach towards New Year is approved by moms. Although not specifically a Chinese New year promotional push it has been launched now to capitalise on the season’s values of togetherness and new beginnings. Looking for Chinese New Year marketing ideas can be time-consuming. Twitter is a great social media network with 330 million monthly active users! Just in January 2019 alone, the topic has been featured in close to 300K mentions across Twitter, in the news, blogs, forums, and more. Do you know that we are indexing all major social networks in, Best Chinese New Year marketing campaigns, Your guide to better marketing campaigns + free template, E-commerce marketing in Asia: 10 examples to inspire your strategy, Copyright © 2021 Talkwalker Inc. All Rights Reserved Find Out Here! Share. Here’s What We Know So Far. if you need ideas, click here for ThoughtCatalog’s Sylvie Quinn’s compilation of pig puns that you can use for your social media campaigns. Furthermore, puns could also brighten a user’s day and pique interest about your company. From the MavSocial team – social media software for business. This New Year 2018 Campaigns list features Durex, Panasonic, Tata Motors, and more.Insightful creatives, cinemagraphs, and vigorous campaigns were a part of the year end’s campaigns. GUANGZHOU, China, Feb. 10, 2021 /PRNewswire/ -- LIZHI INC. ("LIZHI" or the "Company") (NASDAQ: LIZI), a leading online UGC audio community and interactive audio entertainment platform in China, launches special podcast campaigns during the Spring Festival, or Chinese New Year, in collaboration with exclusive podcast creators from LIZHI Podcast (also named LIZHI BOKE in Chinese). In addition, giveaways could also help you grow your network, increase brand awareness, generate leads and also share the love with your followers to show appreciation. Here are some tips on how you can create the most effective Chinese New Year festival social media posts. This is especially critical for corporations who have an international target audience. Individuals born in the years of the pig will be blessed with good health, fortune and prosperity. Indeed, Chinese New Year 2021 will be more important to retailers than previous years due to the impact of the COVID-19 pandemic. She believes that the ultimate productivity hack is starting the day with coffee. Passionate about tech and travel, you'll usually find her reading about new apps or planning her next trip. After all, everyone needs a good laugh every once in a while. This could mean a shopping spree thanks to the CNY sale or perhaps a week-long holiday with family back home. In this campaign, the director decided to show how Chinese people celebrate Lunar New Year: some people party with friends, some gather with family. Your Digital Marketing Specialist will be in touch within 24 hours. Tweet. –What’s more, evidence shows that Chinese New Year campaigns are growing longer, with shopping sprees starting 2–3 weeks before Chinese New Year, and continuing around 3–4 weeks after. To view this page properly, please disable adblock or other plugins. Clubhouse: The Next Big Thing for Social Media? While New Year celebrations are starting to feel like a distant memory in some parts of the globe, those of us in Asia are still waiting in anticipation for Chinese New Year to kick into full swing. However, influencer marketing in 2019 is all about customer engagement, reviews as well as personal experiences of the said product. Jake Camacho posted on 9 February 2018. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2021. This CNY short-film takes us to an adventure of re-discovering family traditions that we grew up with and how a simple call is all it takes to feel a connection with our loved ones. LIZHI launches a special Chinese New Year program in … 1. Third, everyone loves getting free stuff, so host a giveaway for festive goodies on your social media – these could range from Lunar New Year snacks, interior decor, and artefacts, etc. You can capture those pre-holiday sales with well-timed ad campaigns that speak to their preparations. Petronas did it again with their tear-jerking short film, reminding us of the greatest blessings we have. If you’re still struggling with your Chinese New Year marketing campaigns, come and take a look at these five inspiring examples! Approachable, engaging and persuasive, micro-influencers are known for being a key bridge between brands and their customers. Top 19 Successful Social Media Campaigns. It is not surprising then that a significant amount of budget is assigned to these campaigns. Chinese New Year is a time when millions in China travel home to celebrate with their families. Another great reminder that as we grow older, we can always keep in touch with family — thanks to technology. Lunar New Year is a huge festival in Singapore. Respecting this sacred event will elicit rapport and inclination from your audience. Nearly one in five Chinese-Australians threatened attacked... Australia News - Daniel Hurst • 2d. Key Takeaways on Successful Chinese Social Media Campaigns . For marketers, it is also that time of the year to get creative on social media and showcase our brands with top-notch Chinese New Year marketing campaigns. This year is the year of the pig. It was a preempt campaign for the upcoming movie, “Peppa Pig celebrates Chinese New Year.” The video went viral because it evoked emotions to the viewers. Your internet site has outstanding web content. Next, don’t be afraid to use witty puns in your texts. We use cookies to enhance your experience when visiting our website. ... the outgoing Small Agency of the Year hands off the winner’s trophy to the new honoree. With an estimated 650 million active users in China alone, social media offers a powerful vehicle to get your message out to the masses for a relatively small investment. Our Favorite Chinese New Year 2018 Social Media Campaigns So Far . 2019 is all about being bold, creative and daring – even during festive seasons. Some brands, like Adidas and Gucci, adopted the oldest and most famous mouse of all – Disney’s Mickey, while Kate Spade chose Jerry of Tom and Jerry fame. Search volume for Calvin Klein on the app in January increased 32 times compared to average searches, with a peak of 3.1 million. China has a fragmented social media landscape. Pineapple tarts). Your New Year social media campaigns are important to reach new fans, increase engagement, and generate holiday sales. New Year Marketing Idea #2: Welcome the New Year on Social Media. With limitations on both international and domestic travel, consumers are staying at home, but spending.. As February 12 marks the beginning of the Chinese New Year holiday this year, China remains in recovery mode. A short but sweet reminder from Malaysia Airlines that Chinese New Year is all about spreading the love and reuniting with family. As more and more people visit social sites by the millions, marketers are learning to take advantage of its benefits. While Chinese New Year 2020 marked the anxious beginning of the Covid-19 pandemic, this year brings about cautious optimism. 120 Robinson Road, #05-01 Chinese social media landscape is unique and constantly evolves with the emergence of new players every year to keep up with the high demand Global brands looking to build their presence in the Chinese market need to keep a close eye on what’s happening with these platforms. ... For its Chinese New Year campaign, HSBC decided to build an empathetic bond with the much-maligned millennial demographic. Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year.And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns.
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